When To Quit And When To Stick

I’ve always thought I wasn’t a quitter till I read The Dip. Seth Godin considers winners those who quit fast, quit often, and quit without guilt. Winners, he says, seek The Dip. On the contrary, losers either fail to stick out The Dipor they never even find the rigth dip to conquer.

Quit the wrong stuff

Stick with the right stuff

Have the guts to do one or the other.

The author of The Dipbegins this priceless little book by saying that being the best in the world really matters, aside from the th...