Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships.

In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins of marketing – is the foundation from which all the other ‘sins’ emerge. By definition, if we are disconnected, we are living and working in isolation with no connection to anyone or anything. When we feel no connection to anyone or anything, all our decisions and actio...