Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative.

Earlier this week, my colleagues at the 7 Graces Project and I hosted an information call about our upcoming Foundations of Ethical Marketing course. At the top of the call, I assured our listeners that I wasn’t going to do a ‘hard sell’ about the course or try to push them into signing up for the course with manipulative marketing tact...