How to Use Real-Time Data for Online Ads

Real time data is one of the hottest new areas in the online ad business brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly especially as it relates to social media chatter. Ad.ly is the latest company to attempt this and is having some promising results by pairing brands like Toyota, Kia, American Airlines, Microsoft and others with online celebs.
Tags: daisy whitney, new media minute, natpe, digitalsmiths, the platform, theplatform, ad.ly, american airlines, microsoft, kim kardashian, twitter, social media celebs, online influencers, microsoft, kia, toyota, ad.ly