Lynn Serafinn shows how our consumer attitudes shape who are as marketers and invites you to take a quiz to explore your own relationship with marketing.
These days, most marketers will tell you that marketing is ‘all about relationships’. In most cases, they are talking about your relationship with your audience. Who are your audience? How well do you know them? How do you communicate with them? What do they really think of you?
When I work with clients, we spend a lot of time exploring their...
Published on September 19, 2014 05:00