Simplicity
Wikipedia says, In photography, the technique of simplicity is used to achieve the effect of singling out an item or items from their surrounding.
I also like this definition from Bluemoon: the understanding of what is and is not important in a design. Details that do not have a major impact to the design are omitted to keep it uncluttered.
And Princeton is perhaps a bit more to the point, the quality of being simple or uncompounded… absence of affectation or pretense.
Olympus today annou
Published on June 16, 2009 15:55