Are You Ready?

When the Aha moment hits: Will you be ready to fire yourself? To truly pursue what you are called to do?


"This epiphany turned my life upside down," says Swiss-born Patrick Streubi. "I was in my early 30s, and had an incredible and well-paid job as a commodities trader. I was in Peru on a business trip, meeting miners who had lost their jobs and saw how little money they made and how much money went back to our home office. I thought, 'Wow, what am I doing?'


"When I decided to leave that job, the world was against me. My parents, my friends kept asking me if I was crazy. I moved to Mexico, where I didn't even speak the language. I needed to move to someplace I'd never been and leave everything behind to find what I was meant to do."



"I realized I was given certain talents. And I wasn't living up to them. I needed to find something where I could use those talents to give back. With talents comes responsibilities. I wasn't living up to my responsibilities."





From that Aha moment, Streubi would go on to become the founder and CEO of Fairtrasia, whose mission is to develop millions of marginalized small-scale farmers around the globe and connect them to local and international markets to life them out of poverty. His personal mission now is to change the world — one fair trade banana at a time. He was awarded 2014 Social Entrepreneur of the Year by the Schwab Foundation, which celebrates sustainable models of social innovation.



Streubi's story is all our stories.



The future of work means that at least once in our careers — for many of us, several times — we will face that moment. The moment where we're called to fire ourselves and do a 180.



When that moment arrives, will you be ready? Will do what your life calls for your to do? How far will you go to live up to that calling?



These are not abstract, theoretical questions. They are very real. They must be answered in your lifetime.



And it all begins with seeing those opportunities when they present themselves. Clearly. Openly. Fully.



Are you ready?


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