10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours.

These days, companies often talk about putting the customer into the heart of their business mix. To that end, they will typically do ‘customer listening’, use Voice of the Customer programmes or collate data via different measurement tools. While all of these practices are valid, they have a fundamental flaw: they only treat the customer...