Two Reasons Why Your Blog Might Not Be Helping Your Business

Marketing consultant Lynn Serafinn explains how successful blogging requires knowing what readers want when they arrive on our site AND when they finish reading.

I work with dozens of independent business owners to help them develop their online platforms. One of the cornerstones of their platforms is blogging. I believe blogging is a wonderful vehicle for new-paradigm marketing, as it enables us to provide rich content for the public while establishing our brand and expertise at the same time...