Writer Marketing – How to Focus on Value

When I started out in freelancing on the web, the conversation was all about price – price per word, price per hour, price per article. That kind of conversation really hurts writers because it places the focus on the wrong aspect of writing (the word count or time count) rather than the right aspect: the value of your work for clients and for you.

Price vs Value – Hard Lessons

Of course, I learned this the hard way. Some of my early freelancing gigs were for a copywriting agency which paid a s...