As part of my job, I am frequently asked to endorse books, products, and programs that might sell better if I give them my stamp of approval. I’m also asked to decide whether to get involved in media that will draw attention to what I’m selling in my own business. It would be so easy to just say “Yes” to everything. It would please others and gain me approval. Doing so would sell more books and attract more attention to the programs I lead (like my latest program for health care providers here).
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Published on June 25, 2014 00:00