CHAPTER NINE: The Publishing lie.

There are all sorts of lies out there. One I love is the real-estate lie. This is where you talk to an agent and no matter what the market is doing, "It is a great time to buy!" These people are so involved that they can't see past their own hands. They tell themselves the lie so much that they now believe it.

A lie that is going around now is the eBook lie. Publishers, bookstores and authors are all telling themselves that the eBook craze is just a fad, we will always have paper books and so...