Analytics Matters!

As we enter 2014, we are in the middle of a fundamental transformation in the way businesses view analytics. Analytics are now seen as core to a business. Analytics matters. I am extremely pleased to see this happen and that people like me no longer have to fight to make the value of analytics visible. We are just starting to see analytics used as the basis for new products and revenue streams. The breadth of decisions analytics support is increasing every day. The next few years are going to...