How Visual.ly Can Help You Measure Metrics That Matter

This is a guest post by Stew Langille.

Content marketing is mainstream. From infographics, articles, and videos to images, whitepapers, and web experiences, 90% of marketers now use content to build their brands and help achieve their business goals, according to the CMI.

Yet, fewer than half of marketers believe their content efforts are effective. That’s quite a large confidence gap, but one that is easily explained.

Despite its widespread adoption, content marketing remains a relatively new p...