What to do with that request to improve your website

Your site faces a constant stream of possible changes. How do you decide what to do? Let's look at the life of a requested website change (or download the one-page flowchart).

The request itself

Obviously there are lots of sources of possible change, but in this case we'll look at a requests for specific changes from a site user or backend content contributor (for example, to add personalization features to a page). One of the main things you want to do when evaluating the reque...