Why Goodreads Doesn't Work

Goodreads is the Facebook for readers. At least, that's how I always looked at it before I started self-publishing my own short stories. When I became a "Goodreads Author," that all changed. At that point it wasn't just about finding books to read; it was about finding readers to read my book.

That within itself is a cool idea; indie authors (like Hugh Howey), or big authors (like Stephen King) can connect with fans of their books directly. Look at Stephen King's Facebook page: how many of tho...