Blowing Up the Death Star

Star Wars is one of the most popular IPs of all time, IP in this case referring to "Intellectual Property." An intellectual property is a setting or story or character (or, more often than not, all three) that defines a certain world. Twilight is an IP, Harry Potter is an IP, the half-written story in the dusty corners of your hard drive is an IP–they are sets of created material that can be used and expanded to create other material. The Star Wars IP started with movies but has extended...

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Published on August 12, 2010 18:38
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