Do What You Say You’re Going to Do

Dear People on the Internet,

Do what you say you’re going to do.

Especially when you take people’s money and promise to do something.

(Neglected Kickstarter projects, I’m looking at you.)

Because people are watching. We’re asking questions. We’re gauging your reputation.

Now we can be reasonable. We understand when things don’t work out or stuff falls apart. Sometimes a project doesn’t go the way you think it’s going to go. That’s OK. But don’t just disappear. Tell us what happened. Own it. That s...