3 rules for mastering disruptive innovation.
If you have dreams of disrupting the market like Airbnb...
3 rules for mastering disruptive innovation.
If you have dreams of disrupting the market like Airbnb, Uber, or any number of other "new ways of doing old things" that are bursting at the seams, do your homework. And specifically, do these three things:
1. Mobile is an imperative, not an option. How much more data do you need to accept this as fact?
2. Make payment frictionless. Not an easy shopping cart. A frictionless one.
3. Own the first, second and third impression. No, a flashy logo won't do. Obsess over the UI/UX. Because perfection is the new norm.
Do those things well, and you may be able to play in the disruptive space.
(And yes, I realized I linked to a Techcrunch article. Maybe they've turned the corner, too?)
If you have dreams of disrupting the market like Airbnb, Uber, or any number of other "new ways of doing old things" that are bursting at the seams, do your homework. And specifically, do these three things:
1. Mobile is an imperative, not an option. How much more data do you need to accept this as fact?
2. Make payment frictionless. Not an easy shopping cart. A frictionless one.
3. Own the first, second and third impression. No, a flashy logo won't do. Obsess over the UI/UX. Because perfection is the new norm.
Do those things well, and you may be able to play in the disruptive space.
(And yes, I realized I linked to a Techcrunch article. Maybe they've turned the corner, too?)
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