We don't need no stinking shopping cart!

Direct marketers often lament the challenge of converting ...

We don't need no stinking shopping cart!

Direct marketers often lament the challenge of converting social followers into real customers. One company, Chripify, solves that buy allowing social followers to purchase with a hashtag.

This new frictionless commerce technique works well with offline campaigns as well, and may be a great step in trying to quantify the impact of TV ads, billboards, and more.

Personally, if I never have to use a clunky shopping cart again, it'll be too soon!

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Published on March 06, 2014 16:11
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