We don't need no stinking shopping cart!Direct marketers often lament the challenge of converting social followers into real customers. One company, Chripify, solves that buy allowing social followers to purchase with a hashtag.
This new frictionless commerce technique works well with offline campaigns as well, and may be a great step in trying to quantify the impact of TV ads, billboards, and more.
Personally, if I never have to use a clunky shopping cart again, it'll be too soon!
Published on March 06, 2014 16:11