Not shopping for lights, but shopping with lights.
A grocer in Germany is guiding shoppers experiences...
Not shopping
for
lights, but shopping
with
lights.
A grocer in Germany is guiding shoppers experiences using ... lightbulbs?
Philips has invented a new bulb that uses non-visible light (which is produced anyhow) to interact with your phone. Coupled with an app, it can tell you exactly where to get the ingredients you need, and make relevant suggestions.
Of course, privacy concerns abound. But getting past that (it's all opt-in), I'm intrigued by the possibilities of a new location-based service offering that finds a use for "wasted" light. Smart!
A grocer in Germany is guiding shoppers experiences using ... lightbulbs?
Philips has invented a new bulb that uses non-visible light (which is produced anyhow) to interact with your phone. Coupled with an app, it can tell you exactly where to get the ingredients you need, and make relevant suggestions.
Of course, privacy concerns abound. But getting past that (it's all opt-in), I'm intrigued by the possibilities of a new location-based service offering that finds a use for "wasted" light. Smart!
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