Google goes real-time with comScore.
Google wants a better crack at the $300B brands spend on TV each...
Google goes real-time with comScore.
Google wants a better crack at the $300B brands spend on TV each year. Through a vCM partnership with comScore, they'll provide brand advertisers near real-time audience metrics.
But I'm not so sure that big-brand advertisers care about that. After all, the metrics of TV viewing are made up. So will getting information in minutes be that big of a factor for them? I'm skeptical.
Google wants a better crack at the $300B brands spend on TV each year. Through a vCM partnership with comScore, they'll provide brand advertisers near real-time audience metrics.
But I'm not so sure that big-brand advertisers care about that. After all, the metrics of TV viewing are made up. So will getting information in minutes be that big of a factor for them? I'm skeptical.
No comments have been added yet.
