Assumptions Can Be Risky In A Big Data World

Any new analytic process will include assumptions about a wide range of areas including what actions will realistically be considered based upon the results, what metrics or methodologies will be best to utilize, and also what initial values to set for any inputs such as inflation rates. When working with familiar data and problems, your confidence in, and the validity of, the assumptions made are probably fairly sound. After all, you’ve tested and validated those assumptions. However, when y...

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Published on June 13, 2013 09:18
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Analytics Matters

Bill Franks
Driving Value Through Analytics
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