In Bed With a Brand

Is brand integration the best solution for digital content providers? Maybe not, said Disney's Chris Williams in this week's New Media Minute. When I asked him at the NATPE LATVFest about the future of online ads, he offered a contrarian point of view for a programmer on why pre-rolls are better. I also caught up with Revision3′s CEO Jim Louderback and he shared his view on what it takes to survive in online video.Tags: daisy whitney, new media minute, natpe, la tv fest, the platform, a