What Advertisers Want: Data, Data and MORE Intent-to-Purchase Data

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week's New Media Minute how advertisers and publishers can use that data to improve their campaigns.
Tags: daisy whitney, new media minute, natpe, digitalsmiths, emarketer, break media, keith richman, intent to purchase, ad effectiveness, break.com, metrics