Warning About Your Local Retailer

The following was printed in the jewelry section of the 1897 Sears & Roebuck Catalog. Talk about advertising propaganda!

PLAIN TALK for your BENEFIT

We Beg of You to Read it All, It Will Open Your Eyes

A few years ago such a things as sending away for goods was almost unknown, but now the custom is becoming so popular that it bids fair to soon be the medium for purchasing the larger portion of goods the consumer uses… Retail dealers, however, undertake to convince their customers that all advert...