Understanding LinkedIn Showcase Pages

Back in November, LinkedIn introduced Showcase Pages to a number of large companies. Showcase Pages are now available to all. Here is a reminder of what they are and how to use them.

In the past, by following a LinkedIn Company Page, you would see all relevant updates they were posting. This was fine, since you were following them in the first place. However, what if the company had many brands to manage?

The case for managing multiple brands

Not everyone wants to hear and see every piece of new...