Essential Reading

I'm putting together something in place of a bibliography for my next book: a VERY short list of essential reading for people who want to understand digital media. I'm thinking of getting it down to ten books or essays.

But which ones?

I want people to understand the biases of media, how interactive media is social, how technology has agendas of its own, how human beings and technology co-evolved, the nature of technology and markets and, perhaps most of all, how to program. (Or how to...