Book Blog Tours That Accept Self-Published Authors

A book blog tour is when you “appear” on a number of blogs over a week or two (some authors go bananas and schedule a different blog each day for a month) to promote your book. This usually involves being interviewed or writing a guest post for the site. Some blog owners will also read and review your book.


You can arrange tours yourself and hand-pick the blogs, keeping in mind that some people won’t respond or be interested in hosting you, or you can pay someone else to arrange things for you. Prices vary, as do the quality of the blogs that participate (naturally, you want to appear on established sites with a solid readership).


It’s been a while since I did a book blog tour (almost three years), but I may check into them again this summer, since I’m working on some new series. As I recall, the two or three tours I did weren’t all that useful insofar as selling books, but they did result in me getting some much needed reviews back in the days when I didn’t have any readers yet. Several of the hosts reviewed my book on their own sites and also posted the reviews on Amazon and Goodreads.


I’m fairly certain most bloggers and tour operators don’t guarantee reviews, but it’s natural that some of the bloggers will be curious about the authors they host and might check out your book of their own accord (you can also include a free copy with your post or interview).


In case you’re interested in trying out a book blog tour for yourself, I’m posting a list of some of the tours that accept indie/self-published authors and that aren’t hugely expensive (thanks, Elise, for putting the list together for us!):


Book Blog Tours


Bewitching Book Tours


Genres: paranormal, urban fantasy, and paranormal erotica


Cost: $40-$175


Notes: Geared towards the new author, the ebook author, the small and independent press author, and the mid-list author. Also for the author who doesn’t have a huge marketing budget but wants the most bang for their promotional buck.


Enchanted Book Promotions


Genres: accepts all genres (though geared towards scifi, romance, fantasy)


Cost: $29-$249


Fire and Ice Book Tours


Genres: most genres accepted


Cost: $35 – $90


Notes: Not accepting new sign ups at lower package rates.


Worldwind Virtual Book Tours


Genres: accepts all genres (though geared towards scifi, romance, fantasy)


Cost: $110-$340


Notes: Price includes $50 Amazon card giveaway


Pump Up Your Book! Virtual Book Publicity Tours


Genres: all genres


Cost: $299 and up


Notes: Clients have some national media placements; website is difficult to navigate


Jitterbug PR


Genres: Many


Cost: $55 – $180


Notes: Not exceptional website graphics or quality of writing on blog. Also a PR, marketing and publicity company.


Xpresso Book Tours


Genres: focuses on Young Adult & New Adult tours in all genres of both pre-release and post-release books


Cost: $150 – $250


Notes: Professional easy-to-navigate site.


Read Between the Lines Blog Tours


Genres: specializes in fantasy


Cost: $25 – $100


If you have any comments on these outfits or want to suggest any other book blog tour sites, please let us know below.

Related Posts:

3 Years of Self-Publishing, 2 Years of Writing Full Time, and Lessons from 2013
How to Be a Happy Indie Prawn with Patty Jansen
A Full-time Indie Author Answers Your Questions: Part 1


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Published on January 22, 2014 10:41
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Lindsay Buroker

Lindsay Buroker
An indie fantasy author talks about e-publishing, ebook marketing, and occasionally her books.
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