Is iCrossing's story the harbinger of doom?
Whether you see this story as a hatchet job or not, it ...
Is iCrossing's story the harbinger of doom?
Whether you see this story as a hatchet job or not, it should give you pause if you work in a mid- to large-sized agency. Growing is tough, and exploring new channels is difficult when you've got your eye on tightening up the bottom line.
If nothing else, it points out that easy wins in social and content marketing aren't to be had. At least not when compared to the relative ease of search marketing.
Whether you see this story as a hatchet job or not, it should give you pause if you work in a mid- to large-sized agency. Growing is tough, and exploring new channels is difficult when you've got your eye on tightening up the bottom line.
If nothing else, it points out that easy wins in social and content marketing aren't to be had. At least not when compared to the relative ease of search marketing.
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