Facebook Trending? Not on your mobile...
The story here isn't that Facebook launched a new thing. That...
Facebook Trending? Not on your mobile...
The story here isn't that Facebook launched a new thing. That happens pretty frequently (though perhaps not enough) and is to be expected from a company trying to stay relevant in the fickle world of 2014. Instead, the story is that the new service isn't available on mobile. And that's a strategy that has to change.
80% of of MAUs (Monthly Active Users -- get used to that acronym) use a combination of desktop and mobile to experience Facebook. And about 25% of MAUs only use mobile access the social network through mobile devices. That means they never use the full-screen interface.
Maybe this will be the year that Facebook begins a mobile-first approach.
The story here isn't that Facebook launched a new thing. That happens pretty frequently (though perhaps not enough) and is to be expected from a company trying to stay relevant in the fickle world of 2014. Instead, the story is that the new service isn't available on mobile. And that's a strategy that has to change.
80% of of MAUs (Monthly Active Users -- get used to that acronym) use a combination of desktop and mobile to experience Facebook. And about 25% of MAUs only use mobile access the social network through mobile devices. That means they never use the full-screen interface.
Maybe this will be the year that Facebook begins a mobile-first approach.
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