If the 3D printing can be disrupted, so can your business!
There's a difference between disruption ...
If the 3D printing can be disrupted, so can your business!
There's a difference between disruption and innovation, though most people use the terms interchangeably. To illustrate the difference, I usually use 3D printing as an industry where innovation happens, but not so much disruption. That's because 3D printing itself is disruptive.
Well, it looks like I need a new model, because food-based 3D printers are clearly disruptive. Hershey's just signed a multi-year deal to use 3D printing in food production.
▶ Read it: http://goo.gl/O03jBb
Why do I call this disruptive to the 3D printing industry instead of food production? Because it
changes the model of what it's for. To date, 3D printing has lived on the two far ends of the spectrum: the hobbyist side, making cheap plastic parts and novelties, or super-high end products, illustrated by plans NASA has of putting 3D printers on the International Space Station to create their own parts.
Now with investment from the food industry, I expect other industries to start looking at 3D printing as way to solve other business challenges. And that will cause disruption, as existing companies and new(er) startups hit the market, ready to bring novel solutions to industries previously unexplored.
There's a difference between disruption and innovation, though most people use the terms interchangeably. To illustrate the difference, I usually use 3D printing as an industry where innovation happens, but not so much disruption. That's because 3D printing itself is disruptive.
Well, it looks like I need a new model, because food-based 3D printers are clearly disruptive. Hershey's just signed a multi-year deal to use 3D printing in food production.
▶ Read it: http://goo.gl/O03jBb
Why do I call this disruptive to the 3D printing industry instead of food production? Because it
changes the model of what it's for. To date, 3D printing has lived on the two far ends of the spectrum: the hobbyist side, making cheap plastic parts and novelties, or super-high end products, illustrated by plans NASA has of putting 3D printers on the International Space Station to create their own parts.
Now with investment from the food industry, I expect other industries to start looking at 3D printing as way to solve other business challenges. And that will cause disruption, as existing companies and new(er) startups hit the market, ready to bring novel solutions to industries previously unexplored.
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