Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book.

Leads Generation. Opt-ins. Subscribers. Mailing Lists.

These were the buzz words in marketing when I was building the online platform for my company back in 2007. The whole idea of Internet marketing was (or so the gurus said) to get people onto your mailing list so you could market to them on a regular basis via email. Innumerable traini...