The CEO Question: Where is my company going?

In my last column I stated that every business, including small ones, have assignments that can only be performed by the Chief Executive Officer (CEO). Plus I revealed:

CEO strategic responsibilities are not optional.
Small business CEOs have to periodically transport themselves from the operating trenches to a 30,000 foot strategic orbit.
The CEO’s three Big Pictures: Where have we been? Where are we now? Where are we going?

The third Big Picture is the sole domain of the CEO, and that’s what we...