If brand marketers re-invigorated Santa as a brand.

At the risk of offending content and creative strategists...

If brand marketers re-invigorated Santa as a brand.

At the risk of offending content and creative strategists who create good and useful brand books, I offer this tongue-in-stocking look at the re-imagining of Santa.

Read it: http://www.quietroom.co.uk/santa_brandbook/one

I literally laughed out loud on just about every page.

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Published on December 12, 2013 11:43
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