If brand marketers re-invigorated Santa as a brand.At the risk of offending content and creative strategists who create good and useful brand books, I offer this tongue-in-stocking look at the re-imagining of Santa.
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Read it: http://www.quietroom.co.uk/santa_brandbook/oneI literally laughed out loud on just about every page.
Published on December 12, 2013 11:43