Amazon is doing this right:

Anticipation.

Amazon anticipates the needs of its customers and purveyors in such a way that the company remains ahead of the curve, or at least those in charge try their best to stay ahead.

Never underestimate the power of anticipation.

Anticipation is what makes a quarterback a great option quarterback.

Anticipation is what makes a coach irreplaceable.

Anticipation is what makes a chef cutting edge.

Anticipation (on my part) keeps my impulsive dog safe. I know what he’s likely to do before he kno...