What is "Read Tuesday" and why you should care.
Read Tuesday is the brainchild of Chris McMullen, who is a pretty smart guy in terms of marketing and sales.
The idea is to use crowdmarketing (is that a word? should it be a word?) to create a shopping day specifically for self-published e-books. Since we all tend to act as our own marketing departments, he figured we could all work together to build buzz for e-books as a gift idea, and we would all benefit.
Let's keep the BUZZ going! December 10th. Read Tuesday....It's going to be HUGE!
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