The Serial Thrillers and Marketing Books

Transworld have sent me a sampler of book extracts entitled The Serial Thrillers (sub-title 'Fourteen Killer Reads') to publicise a group of their leading authors whose latest books appear in 2010. This strikes me as a good marketing ploy, although not unique, and I'd guess it's something which many authors published elsewhere will find quite enviable.

How you market crime fiction (or, indeed, any fiction) effectively is one of the questions over which much ink has been spilt for years. There ...