Rock on with these five marketing tips

I had the good fortune of being asked to return to the Americana Music Festival last week to lead a panel on marketing for musicians. Thanks to Wayne Leeloyfor the invitation.

I shared the stage with Charles Alexander, founder and CEO of Outside the Box Music; Dara Carson, a digital marketing strategy consultant; Brian Schopfel, co-founder of Eyes & EarsEntertainment; and Ashley Mixson, executive director at Girlilla Marketing; all of whom are brilliant music industry professionals.

Our group w...