Exploring Why Is Harder Than Figuring Out What

INSIGHTS FROM TOP DISRUPTIVE EXPERTS

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Viktor Mayer-Schönberger





Author, Big Data

Big Data Site







MY CURRENT DISRUPTIVE CHALLENGE

Finding the 'Why's.“Even with all our access to all kinds of data, it’s still becoming harder and harder to make very definite statements about causes of things. It’s very hard to say anything about the ‘why’ of things. It’s much easier to talk about the ‘what’ of things.



“We’re out of our comfort zone. And our instincts are to go back to our comfort zone and stick to the old hunches, the old intuitions — that didn’t necessarily work, but that we’re comfortable with. If we look at something and it’s tiring, it’s cumbersome, it’s costly, it’s difficult, it’s complex, we don’t understand it … we just tend to throw it away.



“That’s just very human. But at the same time, we only advance ourselves and we only advance the human race if we tackle these issues. Not by sticking to the old fashioned intuition, but by using the disruptive technology that’s outside of our comfort zone.”
    

FOR MORE: See his video below




Let's Disrupt This!

That’s what it’s all about, isn’t it? The universe keeps sending us messages to step outside of our comfort zone … and we keep clawing our way back to what feels comfortable and familiar. Break that rut, now! It’s easy to ask what to do if you don’t dig very deep. But if you do go deeper, beyond what’s currently comfortable, you uncover completely new ‘why’s and ‘what’s!  



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