Lines, lines, everywhere there’s lines…
So, Apple… listen… you’re a big, multibillion dollar international corporation with a supply chain that wraps around the globe. So I have to ask… What asshat in your marketing and sales department decided that not offering pre-orders for your new flagship phone was a good idea? I know you want the faithful to line up and cram the stores because that’s a great PR image that every news outlet is going to cover, but let’s face it, people are going to line up regardless of whether you have preorders or not. I’ve been on both sides of launch day; waiting in line at Saddle Creek and Christiana and sitting at home waiting on FedEx. Both served me well in the past, but I always had the option.
You know I want your shiny new phone on launch day and you know I’m going to be sorely tempted to schlep over to the Apple Store and get in line, but the fact is I’m older now and less willing to put up with the jackassery of standing around in lines waiting to give people my money than I once was. It’s not that I’ve gotten any more patient. I’ve just grown increasingly intolerant of large groups of people that I can otherwise avoid. As much as I want your new toy on its first day of availability – the day that I’ve had my greasy little hands on every previous model – I think I’m going to have to ride this one out until I can have one left on my doorstep or until your supply chain catches up and I can walk into a retail store and pick one up without getting into a knife fight in the parking lot.
I wish I could point to this as a sign of becoming older, wiser, and more responsible… the reality is probably that it’s just a sign of me becoming even more of an antisocial hermit as the years roll by. Then again, maybe it’s just the same concept expressed in a different way.


