Reflections on Passion and Platform

I just received this in my inbox from a client who wanted to set up a call about platform building: “I’m so immersed in my book, at the moment.  I spent the day editing, from your suggestions, the first four chapters. I’ve fallen in love with my book, once again. ” Developing a platform as an author is important, especially if you want a traditional publisher to publish your book, or if your goal is to reach a large number of people. However, many times people go about building their following or author platform by doing what everyone tells them–”You[...]