Anatomy of a Disruptive Hero

INSIGHTS FROM TOP DISRUPTIVE EXPERTS

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Joseph Jaffe

Author, Z.E.R.O.

Evol8tion Blog







PART 1: ONE OF MY DISRUPTIVE HEROES

Steve Jobs. “I think he was really not a nice man. But as a disruptor, he’s got to be out there. He’s taught us about form and function — that you need both. That’s it’s got to look good and it’s also got to do good, it’s got to work.



“As far as customer service: Apple is this wonderful, beautiful contradiction. On one hand, there service is terrible. They don’t really care about what we say as customers. They’re so arrogant that they know better than us and that we don’t know what we want (and truthfully, we don’t). So they create what we want for us. But at the same time, their stores are a wonderful testament to the future role of bricks and mortar as well as customer service. I would go so far to say that Apple has become a customer service brand, more so than Zappos.



“We’ve seen this company grow, fall, grow, fall… And Steve Jobs was the constant. It’s amazing to think that one man made that much of a difference. 





“And that’s really the common theme between all my disruptive heroes — my mother, Nelson Mandella, Robert Brozin — each one made a difference. And each one, without which, the people in their lives would have been forever changed.

That’s the great litmus test when you talk about disruptive heroes — that they were able to alter the course and the fortitude and the direction and the future of individuals or groups of individuals.”  

FOR MORE: See his video below




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There it is — a great definition of a disruptive hero. We all want to make a difference in the world because we were loved and liked. But disruptive heroes go one step further. 



Love ‘em or not, they alter the course of our lives in a way we still admire and often need. Nelson Mandela, MLK Jr, Gandhi and all disruptive heroes are flawed human beings. Still, they alter the course of our future in ways we could not have imagined.



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