You Cannot Hide: Disruption is Everywhere

INSIGHTS FROM TOP DISRUPTIVE EXPERTS

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Joe McKendrick

Disruptions Columnist at Forbes







DISRUPTIVE CHANGE: HISTORICAL PERSPECTIVE

“In the 1980s there was a group, IWP: International Word Processing Association. Before desktop computers existed, companies were taking word processing — typing, correspondence, transcription — away from their secretaries and shifted those functions into word processing pools. As the PC came on the market, the whole word processing market collapsed within five years.”



Also: “The way we did surveys, way back when, was by mail. And that involved designing the questionnaire, getting it printed, printing envelopes and cover letters, taking all that to a mail house, having it delivered…then when the responses come back, someone had to be hired to data entry, putting the responses in digital format so you could work with it.



“When the internet came along, within the space of a couple years, again, the entire industry of creating, mailing and transcribing surveys collapsed.”

FOR MORE: See his video below




Let's Disrupt This!

If recent history (1980s to now) has proven anything, it’s that no industry, no market, no job is immune from being instantly transformed and blown up by disruption.



We need to stop clinging to what we wished still was, and start being more adaptive, more resilient in the face of constant, disruptive change.



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