News and Notices from the Writing Trenches #54…

#301: Name recognition at work…and play? If any author needs a demo of the power of name recognition, the latest J. K. Rowling gig provides it. Ms. Rowling, saying she wanted unbiased opinions on her new venture into detective stories, published The Cuckoo’s Calling under the pseudonym Robert Galbraith. Until last week, sales of the book were underwhelming. When it was announced who the real author is, sales took off, just in time to accompany the release of her last novel in paperback. Now b...