Turning Fans Into Performers – Dan Deacon and the Power of Youtility

This is a guest post from Jay Baer.

Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks and attention. This is on top of all the legacy advertising that envelops us like a straightjacket.

Lots of books have been written that tell you the way to break through is just to be an “amazing” company. Pretty much all of them say you can win hearts and minds by doing things differently, providing knock-your-socks-off customer service, or fundame...