Why the Best “Social Media Stars Reality Show” is the One That Doesn’t Need Made

Over on Facebook, strategist and author Olivier Blanchard shared this golden nugget of TV brilliance (if brilliance shares the same stage as pointless and lameness): there’s going to be a reality TV show on “social media stars”.

Okaaay…

So sure, social media has embedded itself into the mainstream, with sporting events and news stories relying on live social feeds to add to their coverage. As a driver of social change, it’s an incredibly powerful tool.

For businesses, small or large, social medi...