What’s in a price?

Chart success, that’s what.

Crooked Cat Books have kept their Kindle prices at 77p ever since last Sunday/Monday, and it doesn’t half show.  Here’s a snapshot of the Amazon UK Crime/Mystery & thriller/British Detectives Top 100 from four o’clock this morning.

The Summer Wedding Murder has wobbled between number 2 and 3 all week, but it’s now joined by The Filey Connection, the very first STAC Mystery, at number 4. In terms of overall ratings, Summer Wedding is around the 250 mark, and Filey sits a little further back at 750-ish.

Here’s another snapshot of that same chart taken at the same time.

In this one we have three STAC Mysteries at numbers 10,11 and 12. In fact, ALL EIGHT STAC Mysteries were in the top 30, seven of them were in the top 20 and three in the top ten.

It’s a phenomenal performance, and it’s largely due to the reduced prices. Prior to last Monday, Summer Wedding and Filey were doing well, but the remainder were spread around the middle to lower half of the chart.

And yet, even at their full price, between £1.55 and £1.99, they still represent excellent value. A novel for less than the price of a cup of tea?

For the time being, you can buy the whole series for just over £6.00: about the price of a pack of cigarettes. A trawl through the STAC Mysteries will last a lot longer than 20 cigarettes and do you a damn sight more good.

Naturally, it’s not just the STAC Mysteries. It’s ALL Crooked Cat titles with the exception of Sarah England’s Expected, which was only released two days before the sale began.

But all good things must come to an end, and the low price bonanza is scheduled to end on Sunday night/Monday morning.

So if you fancy a bargain, get on over to Amazon and the Crooked Cat Publishing list and stock up your Kindle at these rock bottom prices while you can.

You know you want to.