Selling Yourself Never Ends When You're an Author

I started publishing books back in the early '90s when authors were expected to take themselves on tour because most publishers weren't going to do it for them.



Add to that the cost of attending conferences in your genre and taking out expensive ads in the program books.



If you were a mystery author -- as I am, among other things -- you were expected to produce book-related business cards, bookmarks, postcards, and any kind of catchy, gimmicky, cutesy, presumably unforgettable nicknacks to send...