The Anatomy of the Business Model Simplified: Non-Linear vs. Linear

There are an incredible number of ways to analyze a business model. One way is to look at it from the perspective of complexity science, which is the study of non-linear systems.

Nature, being organic in form, is a non-linear system—where a small disturbance can create a devastating effect in a positive or negative direction. Overpopulation of one species affecting the food chain of other species in the ecosystem is one example.

"Startups and companies that appeal to the non-linear behavior of...